why Local seo is important ?

Why local SEO is Important?

When you’re trying to find a restaurant near you or in any city, do you use Google?

If you want to check whether a local shop is open, or to find their phone number or address, do you Google it?

If the answer is yes, you’re not alone!

46% of google searches are looking for local information. With more than 3.5 billion searches being received by Google every day, that’s a huge 1.6 billion of them that include local intent.

That’s the power of local SEO. Local SEO helps your business to reach more potential customers in your area.This can lead to increased traffic and sales.That is why local seo is important.

Have you wondered what it is and how it can help your business to grow?

In this article, we take a detailed look into

What is Local SEO

“Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your webpage to rank for certain search queries performed by a local audience.”

With the help of local SEO, you are targeting the public in your area. For eg., If you have a salon shop, so whenever people search “salon near me” on Google, your business should appear in the listing if you have optimized local SEO. 

 Every business needs a presence on the internet for survival.

Why Local SEO is important for business?

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Most of the local business owners are unaware of what digital marketers can do for online visibility. While SEO is another term that consists of some proven methods and steps that improve sales by building online visibility.

Most of the searchers online generally click on the first five results that appear to find the best match offering solutions to the query.

As the name suggests, the idea behind Local SEO aims to attract customers in a more focused area.

Local SEO services are best implemented by digital marketers and preferably by digital agencies.

Importance of local SEO for business

1. Increased Visibility: Ranking high in local searches means your business will be more visible to potential customers in your area. This can lead to increased traffic and sales.

2. Greater Engagement: Local searchers are often looking for specific information about local businesses, such as hours of operation, products and services offered, and directions. When your business website appears in these search results, you’ll have a greater opportunity to engage with potential customers and convert them into buyers.

3. Greater ROI: Because local SEO is more targeted than global SEO, you can expect a higher return on investment (ROI). In other words, you’ll get the best value when you focus your SEO efforts on local searches.

4. Attract Newcomers: Visitors don’t yet know what kinds of businesses are in your city. Even if you have a great reputation and a strong customer base, they aren’t likely to visit you based on those things alone.

When they arrive, they’ll be looking for shops and restaurants. When you use local SEO,  they’ll find you before they find anyone else.   

When someone moves in, they don’t know anything about the local businesses. You can put your best foot forward and show off your business to establish a new loyal customer as soon as they arrive in town.

5. Phone searches drive sales: All users have a mobile device and they search on them. Here local SEO plays a crucial role because the internet is all over and can be accessed anywhere. 

Before there was no internet but now users can search in-car “pizza near me”.

Here Local SEO importance increases.

Don’t you think the roadside restaurant (or Dhaba) wants to come on the internet? Don’t they want to rank in local searches? 

6. Free advertising: Local advertising is beneficial to every business. In the same way, Local SEO is a form of local advertising that connects consumers to your website without any cost. Local SEO allows you to put your information such as an address, phone number, and location on your online site. This will increase your business and make your business better known to residents in the areas. Since local SEO does not cost anything to implement, it is free online advertising.

7. Reviews from nearby users: Mostly all of us check reviews before try any new product/services. If you don’t have online reviews, your potential customers will hesitate to give their money. Local SEO is powerful way to get quality reviews from previous customers. Many local listing directories allows customers to give their reviews of their experience.This will give positive impact on potential customer will purchasing.

8. Reach customers who are ready to buy: 80% of local searches that are performed on mobile devices convert into sales. This can be attributed to the fact that local SEO puts you in front of the customer at the exact moment they’re searching for a product or service. Its making them much more likely to purchase or at least they inquire for more information.

9. Enlist in Google,s 3-pack: Appearing in Google’s 3-Pack is a great deal; it simply means showing up on the first three results of local searches of a keyword. As per Report Garden, Google’s 3-pack goes to the top of 93% of queries with regional intention. Google’s 3-pack displays more information about a company, such as business hours, business description, business address, and much more. So appearing in Google’s 3-Pack is important for local companies.

Why is local SEO important for small businesses?

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For small business owners, it takes lots of pain and challenges to complete their small business journey successfully. Handling a start-up or any local business is a long run filled with unexpected hurdles. As per the study, more than14% of businesses fail and the major reason for this failure is the lack of proper marketing.  

For example: A bakery business owner who has all types of cakes, including birthday cakes, corporate cakes, sugar-free cakes, egg-less cakes, and many more unique cake items fail to flourish in the city though they were one of its kind. 

Here are the top five reasons why local SEO is important for small business

  • Local SEO helps you target locals
  • Local SEO offers a high return on investment—no other form of online marketing offers ROI like local SEO
  • It adds authenticity to your business. When your business appears on Google Maps or in a local search, your prospective customers are more likely to consider your business to be authentic
  • Local SEO is crucial for mobile searches, and it helps you build local partners and connect them.

How local SEO works?

When the name Local SEO comes, the first thing that comes to mind is Google My Business (GMB).

Many say that Local SEO is just up to Google My Business listings. Yes, it is to some extent but with GMB listing, our content/website should rank on local keywords.

Let’s go into detail.

For eg., If I have a restaurant. If someone types “restaurant near me “. 

Here the word “near me” is used. What does it mean?

It means that the user has the query “near me”. That itself indicates that he is searching locally.

So if a user is searching locally, I want to get Google My Business (GMB) listing should rank as well as the website to rank organically.

 Following are the ways how local SEO works:

  • NAP citations
  • Presence of GMB listing
  • Keywords used in GMB profile
  • Sentiment of online reviews
  • Keywords used in online reviews
  • Number of “check-ins” at the location
  • Shares on social media
  • Google Maps star rating for that business

This all signs gives signal to google.

This is why local SEO has grown in demand as it boosts visibility and growth of local services as well as local products.

Important parts of local seo

  • Keywords research is important
  • Localized content is required
  • Localized SEO backlink strategy is required
  • Local Directory website plays an important role in listing
  • Local websites
  • Local communities

Conclusion

Investing in local SEO is an outstanding opportunity presented by search engines to get found by local consumers.

Every other person is using a smartphone and is familiar with Google. Before paying a visit to the store, they love to do online searches. So having an online appearance is a must.

Understanding why local SEO is important is the first step towards rising up and compete with the other local businesses within your niche.

We know that being a newbie in the digital world can be an uncomfortable task for you. In that case, you can consult hiring local SEO companies who can look after your online presence while you manage your store physically.

I love helping businesses grow and thrive. Let’s talk. Contact us and tell us about your project to start working together!

Also read my lastest blog: https://digitalriddhi.in/

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